Tuesday, April 6, 2010


If you’re a fragrance fan, you’ll want to check out Sniffapalooza’s Spring Fling to be held this weekend, April 10-11th in New York City.

Sniffapalooza is an event-based group of fragrance aficionados that unites perfume enthusiasts from around the world. The Spring Fling is a jam packed weekend where attendees will meet perfumers, representatives from fragrance houses, fragrance journalists, authors and celebrities. Some of the new fragrance launch previews will include Atelier Cologne, Balenciaga, Voyage D'Hermes, Donna Karan Iris, Prada Tuberose, Annick Goutal Ninfeo Mio, and Henri Bendel Fine Fragrance Collection.

They don’t call this Sniffapalooza for nothing! Some of the sniffing and sampling venues include Bergdorf Goodman, Takashimaya (the legendery store will closes its doors in June), Henri Bendel, the new Krigler Perfumery at The Plaza, where Sniffapaloozites will meet Ben Krigler, sample the line, and watch the launch of Manhattan Rose 44 candle & Extraordinaire Camelia 209, Krigler's first new fragrance creation in 10 years, to celebrate their 105th anniversary. Bond No. 9 is a very hot and trendy fragrance house. While at Bond No. 9, participants will have the opportunity to sample Bond No. 9's newest scents, High Line and Montauk and try their new body line.

A master class will be conducted at the Anna Sui boutique by fragrance specialist Leah Dean. In addition to the class, attendees will also get to witness the exclusive launch of Anna Sui Rock Me Summer of Love.

Other highlights include The Fragrance Foundation presenting the FiFi Awards consumer voting & their 'One Mighty Drop’ new ad campaign, Julian Levy presenting Osmoz.com's Les Coulisses de Parfum fragrance kits, and the Sephora team with new launches.

There’s still time to register for the event via PayPal. For questions contact Karen Adams at kadams@sniffapalooza.com.

Happy sniffing!
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